As per recent findings by the Internet And Mobile Association of India (IAMAI), as of Sep. 2011, there are 11.2 Crore claimed Internet users in India. So how does that matter, when the number still constitutes only 10% of India’s population? Well… it does, as this 10% population alone drives more than 80% of India’s GDP. Today, everyone, from an industrialist to a business owner to a literate as well as semi-literate individual is on the Internet. Besides, these internet users are well spread over both the metros as well as non-metros in India. In fact, the population hooked to the web in non-metros is nearly twice the size of that in the top 8 metros. And hence, we at Eggfirst are all set to make the most of the media that is at the tipping point in the country! |