News

It was a grand night for Eggfirst. This year, with two awards, we moved a step ahead on the prestigious ABCI podium. The Silver came for innovative design of a bag for our client Corona Professional in the category of Exhibition Collateral, while our Nutriwrap Aluminium Foil campaign got us the bronze in the Environmental Communication category. On tasting success last year, we had promised ourselves better work and recognition; glad we lived upto it!

India Inc experts today are realising the impact a good "physical" work environment can have on employee productivity.

De-stress
If it wasn’t already enough, the average Indian works for about 68 hours a week, and there always is the pressure to meet deadlines. Hence, it is extremely important that working professionals de-stress effectively in order to perform better. Ravikant Banka, chairman and MD, Eggfirst BNN explains, “In a city like Mumbai, where people are constantly on the move, there is a dire need for them to be in touch with their inner selves. As, in a competitive world like today’s, it is extremely crucial to deliver.” Executives strive hard to maintain stress levels to the bare minimum. But what better way to relax than to do so at work? “The reason we dedicate an entire floor to a recreational area is that, being an advertising agency, we realise the value for productivity. We hope to give our employees a place where they can relax and de-stress. A direct result of a positive environment is a better score chart,” adds Banka. Helping your employees relax while at work is a strategy, which cannot possibly have any negative ramifications. Even though it is a notion that people work better under pressure, it is a known fact that they are more efficient when relaxed.


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The only way one's hard-work pays off is being noticed by those who matter. Our work was not only noticed but also given its due credit by the Association of Business Communicators of India (ABCI) at their 50th Annual Awards Nite. At a function held on the 11th of November, 2010, we were awarded Bronze for our print ad. The feeling was like no other!

Adding glamour to our evening and widening our proud smiles was the presence of the big-daddies of the industry. It was nothing short of an honour to receive our award before the likes of Piyush Pandey, Gerson DaCunha, Sam Pitroda and a whole list of dignitaries. We believe that the award is but a responsibility put upon us to outperform ourselves, year after year. This, we promise, is just the beginning.

October 10, 2010

An oft lazy Sunday was surprised with the Eggfirst Team dressed in their trademark orange parade down the Fatima High School ground at Vidyavihar for a day of sheer football glory. Kicks flew as did the slang and goals and misses ruled the audience pulse.

The hot sun, the beautiful game and beer were the perfect heady cocktail to the Sunday oft lazily spent!

Excitement culminated in a wonderful launch party for Eggfirst BBN India. Held at Eggfirst Villa, the party saw the agency’s close friends and associates, also referred to as clients, turning out to support their trusted partner.

Eggfirst formally announced its new avatar, Eggfirst BBN India. In addition, the highlight of the evening was the launch of Eggfirst BBN India’s very own book, Exposed - 51 Client-Agency love stories. The book is a humorous take on the typical situations that define the client-agency relationship. A specially designed cake, encouraging everyone to cut out clichés, crowned the launch announcement.

While Eggfirst BBN India’s launch was definitely the talking point of the evening, Eggfirst Villa, Eggfirst BBN India’s new office, also left an impression on everyone. Inspired by nature, Eggfirst Villa is an ideal nest for an ad agency where creativity needs an encouraging environment
(see the pictures here).

All in all, warmth and joy was the flavor of the evening as Eggfirst BBN India, joined by its gang of well-wishers, looks forward to an exciting journey ahead.

Uncork the champagne! It’s celebration time and a true moment of pride for everyone at Oberoi Mall - the Mall is the sole Indian recipient of Asia Shopping Centre Award for the outstanding initiative towards Building Tomorrow in Community Relations category.

A pan-Asia competition, Oberoi Mall was pitted against some of the most formidable names in the global retail industry. With 109 entries and stringent parameters, the competition has gained a reputation for being a quality benchmark for retail marketing and development initiatives.

Fending off strong competition from renowned players across the region, Oberoi Mall, in only its second year, gained unanimous accolades for its committed community development programs. In unique ways Oberoi Mall has been on the forefront of supporting various causes - be it fulfilling wishes of children suffering from life-threatening illnesses, to inviting children from tribal villages to enjoy a perfect mall experience, to implementing strict eco friendly measures.

A stunning presentation, with sharp and precise messaging, vowed the jury. Being the only tool of communication with judges, Oberoi Mall, with the help of Eggfirst, designed a powerful presentation that outlined the details of the Mall’s activities in a crisp yet insightful manner. And it surely touched the right cords with judges!

Congratulations to the team at Oberoi Mall for clinching the coveted award and adding yet another feather to the hat in just their second year!

Shilpa Medicare clinched the runners up position in the Pharma & Chemicals category at the CNBC TV18's Emerging India Awards. These awards recognize and honor India's most globally competitive small and medium enterprises (SME).

Eggfirst played a key role in Shilpa Medicare's achievement by designing the presentation that was made to the judges. The presentation was stunningly designed while capturing the essence of the company. A highlight of the presentation was a 90 second introductory AV that captivated the judges imagination and set the tone for the rest of presentation.

Take a bow, Eggfirst! Eggfirst's creative excellence has been noticed by the likes of United Nations and related organizations.

United Nations Population Fund (UNFPA) - Laadli has shortlisted Eggfirst as one of the finalists for its National Creative Excellence Awards for Social Change. 'The UNFPA-Laadli National Creative Excellence Awards for Social Change' is a nationwide initiative aiming to create a pool of promotional material that could be used for campaigns against sex selection. Click here to view the creative.

The final results will be declared soon. In the meantime, champagne continues to flow at Eggfirst.

Eggfirst continues its active participation in TiE. This year, Eggfirst travels to California, USA, to attend the TiE conference. The TiE conference is melting pot for entrepreneurs from all around the globe. It provides a platform for learning and networking. The two-action packed days touch upon the business environment existing today and issues faced by entrepreneurs.

The competition involved creating a print ad on any social issue that we thought needed attention. Eggfirst created a couple of print ads – first on the issue of rise in the number of abortions among teenage girls and second on gender discrimination.

TiE-DC, Washington's largest organization of entrepreneurs, featured Eggfirst's CEO, Ravikant Banka, in their May issue of E-zine (online magazine).

TiEcon 2007 was two action-packed days of learning, networking, and partnering. It explored today’s business environment and discussed the issues facing the industry at large and entrepreneurs in particular.