Brands are very human. Ignore them and they wither. Give them the attention and they blossom. Brands, by nature, are fragile, hurt easily and when they fall, it takes some doing to get them back on their feet. This explains why brand guardians have to always be on their toes. Moreover, brands need to have a personality too. Mercedes Benz, for instance, is not just another quality car, but one that reflects class and status symbol. Colgate is not just another toothpaste. In India, at least until lately it meant toothpaste. In several parts of India, “Ek Colgate dena, bhaiyaa.” “Kaunsa wala?” is how a regular conversation with the local baniya goes.

How do you build a brand? Quality and innovation take the brand to the next level; however, it’s the emotional experience of the brand that facilitates trust and loyalty. A brand is an ingrained habit. Imagine a day without your favorite brand of toothpaste, tea, newspaper or television channel.

The standard rules are very well laid out - great product, great marketing including great advertising, consistent application of adequate resources and imaginative & consistent commitment to core brand values. However, great brands have broken all rules and stuck to one philosophy – consumer connection. In other words, bond with your consumers.

With our unique ‘Twig, Wrack and Roll’ approach, we are able to conceive au naturel ideas that enable your brand to make the consumer connection.

Twig: We twig your marketing objectives. Getting under the hood to understand really what constitutes your brand and your market with a view to create the appropriate messaging links that connect these two.

Wrack: We wrack our brains to scramble ideas that click. We rise to a completely different level, beyond the horizon, to scramble (re: think vigorously) ideas, untwining ourselves from the ordinary and regular. In simpler words, we conceive ideas which are out-of-the-ordinary.

Roll: We roll the ideas into execution and make things happen for you. Every idea is followed by a comprehensively planned roll-out. We walk our thoughts. Sometimes, we take you to your target audience, while at times, bring your target audience to you. Either ways, your brand overcomes the final frontier with élan.

We have trod those unknown territories too. Tasting wild success. In simpler terms, we have serious offshore capabilities, having successfully serviced several offshore clients. Transcending geographies, we have helped companies from countries like US, UK, Germany, Netherlands, Singapore to productively carry out marketing initiatives and campaigns.

Acting as an offshore advertising agency, we bring our offshore clients’ sales and marketing initiatives to life through stunning graphic visualization, incisive content and sharp messaging. Our offshore clientele range from startups to small and medium organizations to Fortune 500 companies.