Sales collaterals design and management
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| 1.1 |
The client
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| A mid size IT firm in India, pioneer in Internet and email productivity solutions. The firm offers top-of-the-line IT solutions for businesses of various sizes, from small organizations to large corporate houses. However, their target group remains small and medium enterprises. The firm was looking to expand its activities and, at the same time, keep their existing customers and channel partners satisfied. |
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The objective |
To promote their three state-of-the-art offerings among their target audience that comprised small and medium corporate organizations. Also, effectively communicate to channel partners and existing customers. |
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The engagement |
Eggfirst was the sales support partner, strategizing and delivering sales collaterals on an ongoing basis. The kind of deliverables we designed for the client included: |
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Emailers: for channel partners, customers and prospects. The emailers were in the nature of scheme announcements, introduction of new service packages and enticing prospects. |
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Print campaigns: a series of print ads were released on an ongoing basis in leading IT magazines of the country. |
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Exhibition collaterals: banners and fliers were designed for display at the company’s stall at various exhibitions. |
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Presentations: targeted at channel partners and prospects. |
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| The result |
| The sales and marketing collaterals proved to be very effective in helping the firm increase its brand salience across various segments. Not only did the firm make its presence felt among small and medium corporate organizations, but it also successfully connected with channel partners and existing customers. |
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Sales collaterals design and management
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| 1.2 |
The client |
| A multinational organization and a leading global provider of information technology services and business solutions. With a legacy of over two decades, over 14,000 employees and a huge client base (including 200 Fortune 1000 customers), the organization is a one of the leading IT companies in the world. |
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| The objective |
| To create, on an ongoing basis, presentations, case studies and white papers for various departments of the organization. |
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| The engagement |
| Eggfirst was engaged as a content and design partner to support the company’s sales activities. |
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At the beginning of every month, a list of collaterals was drawn, to be delivered on an everyday basis, during the month. |
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The deliverables included: |
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Presentations |
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Case studies |
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White papers |
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The client forwarded base-line, unformatted documents to us. |
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We refined the content, designed a template (one each for presentations, case studies and white papers) and formatted the collaterals to make them visually powerful without losing focus on the objective. |
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The collaterals were delivered back to the client within 12 to 24 hours! |
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| The result |
| Eggfirst brought life into the organization’s sales and marketing collaterals. Eggfirst seamlessly managed their grunt work, with a high level of quality, allowing them to focus on value added activities. |
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| Web management and Traffic generation |
| 2.1 |
| The client |
| A fully integrated pharmaceutical company with a client base spanning the globe. |
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| The objective |
| To not only develop a website that gives comprehensive information about the company but also manage it for regular updates. |
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| The engagement |
| Eggfirst developed a state-of-the-art website and is managing it on a regular basis. Website management includes: |
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Website hosting |
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Traffic generation and lead generation through use of keywords and other activities |
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Regular competitor analysis |
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Content update |
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| The result |
| The company has been consistently getting some good feedback on the website. Eggfirst has been extremely prompt with the updation, keeping the website ‘live’. The website has been a significant marketing tool for the company. |
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| Web management and Traffic generation |
| 2.2 |
| The client |
| A growing IT consulting and business process outsourcing organization. The organization is in a growing phase, taking rapid strides towards becoming a renowned conglomerate. |
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| The objective |
| To develop a professional website, and manage it to make it a strong marketing tool. |
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| The engagement |
| Eggfirst developed a world-class website, blending a good mix of proven elements with innovative and creative design. The management of the website is being carried out on a prompt basis, with the organization receiving regular website analytics. The website is also being updated with the latest technologies on a timely basis. |
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| The result |
| The website is earning the organization some great reviews. The analytics is helping them devise successful online marketing strategies. |
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| Creative design and Content development |
| 3.1 |
| The client |
| A bay area (San Jose, California, US) startup, with a patent pending idea (a web-based solution) directed at business-to-consumer segment. |
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| The objective |
| To take the idea to the market. |
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| The engagement |
| Eggfirst was appointed as the marketing communication design partner. Right from conceptualization to design and implementation, we worked hand-in-hand with the startup organization on a monthly retainer basis. The deliverables included: |
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Corporate identity design: logo, business cards, letterheads and other corporate stationery |
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Website design |
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Graphical User Interface (GUI) design: a key deliverable for the web application, started right from the application flow conceptualization to the comprehensive look and feel design. It also included various elements like email messages, error messages, etc. |
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Brochures and sales presentations |
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Emailers |
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Web banners |
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Product user guides, training manuals and help documents |
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| The result |
| The startup has met with great results and is on its way to becoming a very successful business idea. The corporate identity has helped the organization build the idea into a powerful brand. Other sales and marketing collaterals have been widely appreciated and have given the startup significant amount of visibility. |
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| Creative design and Content development |
| 3.2 |
| The client |
| An ambitious investment management company headed by stalwarts from the financial sector. |
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| The objective |
| To design a corporate identity that exactly reflects the vision of the promoters. |
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| The engagement |
| Eggfirst was appointed to design the complete corporate identity and give the company a distinct character. Right from understanding the objective of the directors to the key messaging they wished to convey to analyzing the market trends and competitor’s positioning, Eggfirst got right under the hood of the project. Based on the in-depth study and analysis, Eggfirst then designed a powerful corporate identity that gave the company a powerful personality. The deliverables included: |
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Logo design – along with detailed brand guidelines |
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Corporate stationery |
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Presentation template |
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Website |
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| The result |
| With a well designed corporate identity (including the corporate stationery) and an attractive yet informative website, the organization has been able to create a good amount of buzz in the market. The promoters are delighted to see their vision come to life and the success they are getting. |
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