Eggfirst advertising - Full service advertising agency in Mumbai, India
 
 
  • Presenting...
    • The Agency
    • Our Philosophy
    • The Bigger picture
    • Brand 

Building Blocks
    • The Team
  • What's in it for you
    • In a nutshell
    • Strategy
    • Creative
    • Media
  • Windfall
  • Look who's 

happy
  • Musings
    • Ponderings
    • White papers
    • Agency Antics - The Comic
    • News
    • Press
  • Are you 

thinking of...
    • Making a career with 

us?
    • Contacting us?
    • Coming over?
 
aadha paisa, puri baat. So drop in a word and be sure, we'll call you back.
   
  Eggfirst is now Eggfirst BBN India
 
 
RSS 2.0
 
 
 
 
 
     
     
     
     
     
     
  Media  
 
Media planning and buying
 
The final frontier. Connecting with your target audience in the most effective way.

Each brand is unique. So how why should the medium be common? Long back, a farmer in England, who used to rent out his cows to companies, came up with a unique and an extremely effective marketing strategy. He sprayed company logos on the cows. This helped the companies get recognition and visibility; increasing their brand equity.

In today's context, 'cow' is a metaphor for everything that's innovative in marketing while 'spraying' can be a new brand, a new fashion style, a new development. This is exactly what eggfirst strives to achieve. Traditional media, though popular, may not be the most effective branding strategy. We delve deep into your brand's psyche and carve out a unique path through which it can conquer the final frontier.

 
 
Media Planning: Planning a mix of media, a judicious blend of traditional and innovative, in a way that it helps you break-through-the-clutter and reach out to your target audience effectively.

 
 
 
Media Buying: Capabilities to buy media that best suits the strategy. Moreover, ensuring that ‘non-availability’ is never an obstacle in your path.
     
     
 
   
   
   
   
  High performance. Planned and Delivered.
   
 
 
 
 
   
   
 
 
 
In a nutshell Strategy Creative