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What is ORM? and why is it crucial to keep your ORM game strong?

O
nline reputation management (ORM) is a strategic approach that helps you tackle negative comments and reviews. ORM can also increase awareness of your company by responding to negative comments, feedback and reviews on sites like Yelp and TripAdvisor, or any other social media site you’re active in. Accountable actions must be taken to reduce the volume of negative comments online while addressing any abusive content. By taking proactive steps in managing your online reputation and developing customer advocates (read: customers who speak out on your behalf), you’ll have the opportunity to raise your Google rankings and enhance your level of trust with potential customers. Online reputation management works by monitoring reviews submitted by customers on websites like Yelp, TripAdvisor and Facebook, analyzing their language for signs of misinformation or misleading information about your brand; then responding to these complaints accordingly. In short — it’s a way of doing business regarding managing customer engagement online.

Why Do You Need to Manage Your Online Reputation?

A brand’s reputation is incredibly important to its long-term success. And in today’s highly competitive market, it can deliver a great deal of value or damage. The hits you take online can be numerous, but they’re often small attacks: a negative comment here, a low star rating there, or a malicious tweet or email. Online reputation management is your only defence against attacks from negative comments and social media reviews. It’s essential for maintaining transparency and ensuring that your brand keeps it cool online.

Why is it crucial to keep your ORM game strong?

  • Increasing customer engagement : To engage with your customers and keep them loyal, you need to make sure they know you exist. The more channels your organization monitors and is active on, the higher your chances of boosting your customers’ engagement rates. By being active online, providing customers with special offers, and responding to their queries and comments swiftly, you can keep them invested in your brand. As a result, they will be less tempted to churn and move to your competitors.
  • Building trust : Trust is the basis for forming long-lasting relationships with customers. Trust gives companies the licensing of some level of freedom to say what they want to say about their products and services. This relationship is characterized by the exchange of information, allowing both parties to assess and analyze assumptions about the other.
  • Increasing website traffic : Positive news or opinions are the lifeblood of any online business. They boost your online reputation and help you grow your organic traffic. With that in mind, a good review/brand mention from a reputable source can go a long way towards increasing conversions. You can use this to gain further momentum. Display the positive review/brand mention across your online channels to boost your reputation and increase conversions organically.

Positive news or opinions are the lifeblood of any online business. They boost your online reputation and help you grow your organic traffic. With that in mind, a good review/brand mention from a reputable source can go a long way towards increasing conversions. You can use this to gain further momentum. Display the positive review/brand mention across your online channels to boost your reputation and increase conversions organically.

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