Eggfirst Bags Creative Mandate For Miraj Cinemas
Eggfirst has won the creative mandate for Miraj Cinemas, which is not only a cinema chain that is growing at lightning speed, however, they are redefining entertainment by their quirky ways of approaching their TG.
Eggfirst will be handling their Mainstream advertising. Ongoing campaigns will be on brand building and new cinema launches for Miraj Cinemas.
Ms. Payal Purohit, Marketing Head of Miraj Cinemas commented “It was very difficult to choose an agency in the multi-agency pitch. We quite liked the creative approach of Eggfirst and the TAT provided by Eggfirst team was also compelling. The marketing ideas proposed to increase footfalls were outstanding. We are looking forward to build a strong corporate relationship with Eggfirst.”
Eggfirst is successfully building beliefs since last 15 years under the leadership of Founder and CEO, Ravi Banka. On winning this mandate, Mr. Banka said “We are quite excited to work with a brand like Miraj that has its own unique identity and are in a continued quest to entertain.”