How trend-spotting is great for brand awareness and visibility
The 21st century is the world of transformations, where strikingly the internet affects mindsets and opinions, and therefore, there’s a blind race to be on the top. The Internet has turned out to be a vast platform that holds the capability to set and demolish trends and this gives birth to the rat race of Trend-spotting!
What is Trend Spotting ?
The term “trend spotting” describes the process of identifying emerging trends that assist business owners or organizations in understanding the market and producing products or rendering services that are in line with it. Nowadays, the advertising industry professionals are working relentlessly to get the right spot trends and work on them in a strategic manner to acquire maximum consumers.
Importance of Trend Spotting in brand awareness and visibility
Trendspotting is a total game changer for your brand. It can magically elevate your rankings and ultimately contribute to visibility and awareness of your brand. One of the main reasons why trendsetting is important is that it lets you know about trends before they happen and this way you get ahead of competitors by taking advantage of opportunities before others. Steve Jobs once stated, ”Get closer than ever to your customers. So close, that you tell them what they need well before they realize it themselves”
Types of Trend Spotting
There are many ways through which one can adequately spot trends and through time they also develop a sense of spotting the right trend. There are various ways through which one can predict and spot trends and such methods are widely practiced in advertising industries. Some of these techniques are :
- Read Trends
- Talk Trends
- Watch trends
- Think Trends
Steps to Trend Spotting
There are many ways through which one can put their right foot forward in trend spotting, but the most considerable strategy could be :
- Keep an eye out for patterns in your daily life
- Envision the future
- The wider impacts of the trend, technology, or disruption should always be factored into the equation.
- Always do a SWOT analysis
- Do beforehand research on responses to the trend
- Always embrace the opportunities and moments to reach a wider audience.
Undoubtedly, trend spotting is one of the major practices to follow if you want to increase the visibility and awareness of your brand. It strengthens your brand’s marketability and generates business leads. Agencies these days hire professionals who only have one job – to spot trends and use them for successful moment marketing campaigns. So, before starting a project, spot it and rock it!