IndiFirst: Indic Digital Suite
IndiFirst is India’s only Indic digital advertising and technology suite that helps marketeers achieve branding and performance marketing goals. It provides:
(1) Powerful digital reach into the Tier 1 markets, but also into Tier 2 and 3 markets
(2) Compelling multilingual content, especially for the rapidly emerging and untapped non-English markets
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With a view to provide a wider reach for your brand, our suite deploys the latest in digital technology and reaches out to consumers spread across the length and breadth of our country. Moreover, this suite creates a connect that translates into far higher engagement and response rates for your brand. While most digital approaches target only urban and mostly English speaking audiences, IndiFirst connects with Urban audiences as well as semi-urban audiences in Tier 2 & 3 markets.
The suite deploys multichannel strategy with compelling content to maximize returns through owned, earned and paid media channels. Reach out to intent rich audiences.
Listen into what consumers are talking online about your brand, competitors and industry at large. Respond realtime and drive conversations for your brand. Build relationships through influencers and others. Create content that impactfully engages the right audiences.
IndiFirst: Indic Digital Suite
IndiFirst is India’s only Indic digital advertising and technology suite that helps marketeers achieve branding and performance marketing goals. It provides:
(1) Powerful digital reach into the Tier 1 markets, but also into Tier 2 and 3 markets
(2) Compelling multilingual content, especially for the rapidly emerging and untapped non-English markets
Read More
With a view to provide a wider reach for your brand, our suite deploys the latest in digital technology and reaches out to consumers spread across the length and breadth of our country. Moreover, this suite creates a connect that translates into far higher engagement and response rates for your brand. While most digital approaches target only urban and mostly English speaking audiences, IndiFirst connects with Urban audiences as well as semi-urban audiences in Tier 2 & 3 markets.
The suite deploys multichannel strategy with compelling content to maximize returns through owned, earned and paid media channels. Reach out to intent rich audiences.
Listen into what consumers are talking online about your brand, competitors and industry at large. Respond realtime and drive conversations for your brand. Build relationships through influencers and others. Create content that impactfully engages the right audiences.
Elements of the Indic Digital Suite
At Indif!rst, our offerings are created in partnership with Industry’s leading experts and technology professionals. We are result-oriented every step of the way and ensure the quickest turnaround for all your branding needs.
Elements of the Indic Digital Suite
At Indif!rst, our offerings are created in partnership with Industry’s leading experts and technology professionals. We are result-oriented every step of the way and ensure the quickest turnaround for all your branding needs.
All-India Reach & Penetration
- Biddable Ad inventory and Custom Affinity audience: Targeting specific message and content with clear Call To Actions (CTAs)
- Programmatic media reach enabled by Artificial Intelligence (AI) and Machine Language (ML)
- Social Media platforms: Leveraging the power to enable reach and create connect
- Contextual Advertising: Targeted to intent-rich regional audiences to build a deeper connect and drive better conversions
Indic Content & Connect
- Local/ Regional Advertising: Outreach in multilingual vernacular languages with local flavour
- Conversations and Contests: Drive hyper-interaction and engagement to reinforce brand recall through various regional and local strategies
- Stories and Blogs: Engage the target consumers with local content on various topics
- Videos: Content that conveys the brand message in an engaging way
- Memes: Engage audiences with trendy and share-worthy brand communication
Owned, Earned and Paid Media
- Multi-channel Online Press/ PR across India in multiple languages
- Blogs and mentions (by vernacular/ regional bloggers)
- Regional content Social sharing
- Influencer activations (local, regional and national)
Technology Edge
- Designed and developed in partnership with industry’s best marketing technology platforms, solution providers, and experts
- Artificial Intelligence (AI) and Machine Learning (ML) based optimization, supported by biddable audience management and programmatic buying
- Targeting: Interests, Age, Gender, Geo Location, Occupation, Education, Browser, Carrier, Ad Position, Look-alike Modelling and more
- Tools for web and in-app inventory with customized targeting
