IndiFirst
IndiFirst: Indic Digital Suite
Indifirst is India’s only Indic digital advertising and technology suite that helps marketers achieve branding and performance marketing goals. It provides:
- Powerful digital reach into the Tier 1 markets, but also into Tier 2 and 3 markets
- After the inception of Jio in Sep 2016, consumers are 80% more likely to believe an ad in their own language (vs english)
- Compelling multilingual content, especially for the rapidly emerging and untapped non-English markets
Elements of the Indic Digital Suite
At Indifirst, our offerings are created in partnership with Industry’s leading experts and technology professionals. We are result-oriented every step of the way and ensure the quickest turnaround for all your branding needs.
All-India Reach & Penetration
- Biddable Ad inventory and Custom Affinity audience: Targeting specific message and content with clear Call to Actions (CTAs)
- Programmatic media reach enabled by Artificial Intelligence (AI) and Machine Language (ML)
- Social Media platforms: Leveraging the power to enable reach and create connect
- Contextual Advertising: Targeted to intent-rich regional audiences to build a deeper connect and drive better conversions
Indic Content & Connect
- Local/ Regional Advertising: Outreach in multilingual vernacular languages with local flavour
- Conversations and Contests: Drive hyper-interaction and engagement to reinforce brand recall through various regional and local strategies
- Stories and Blogs: Engage the target consumers with local content on various topics
- Videos: Content that conveys the brand message in an engaging way
- Memes: Engage audiences with trendy and share-worthy brand communication
Technology Edge
- Designed and developed in partnership with industry’s best marketing technology platforms, solution providers, and experts
- Artificial Intelligence (AI) and Machine Learning (ML) based optimization, supported by biddable audience management and programmatic buying
- Targeting: Interests, Age, Gender, Geo Location, Occupation, Education, Browser, Carrier, Ad Position, Look-alike Modelling and more
- Tools for web and in-app inventory with customized targeting
