Using Indifirst, we delivered comprehensive digital marketing services to connect the brand with the underbanked and unbanked consumers in semi-urban and rural India. Directly driving not just brand awareness and engagement but also customer sign-ups for the bank. Data driven consumer insights have provided a direct connection now between the brand’s digital marketing spends and actual banking accounts opened+ merchant sign ups.
Digital film #DoorstepBanking – featured in ‘ Top 20 Videos on Facebook’ by Campaign India.
Crafted digital marketing strategies that helped brand connect with the rural audience. With direct communication, consistency, building a community through engaging posts like DYK videos, contests, festive posts etc as our main strategies.
Mahadhan AV and their DYK videos garnered over 12K views organically and more over the period.
An integrated campaign that made Fame the first Bayer (India) brand to cross a benchmark value.
Brand film ‘main aur maa’ Conceptualised, scripted and executed on all social media platforms, with exceptional media planning that helped the brand to go viral with 5 million views in less than a month. Not to mention, lakhs of ‘likes’ ‘shares’ and emotionally charged comments.
Nationwide campaign that redefined the category albeit without any divine intervention.
Automated sales enquiries generated by leveraging the presence of brand ambassadors Amitabh Bachchan and Sania Mirza. The Automated mechanism used to distribute real-time local leads equitably amongst direct sellers.
Online reach increased by 80% through excellent performance marketing with online sales increasing significantly at lower costs per order.
Retail magic created with 55,000+ footfalls on a single day and a few million over the years.
Well defined contests, weekly interactive posts, customer testimonials, live videos, online reputation management that enhanced brand interactions and tractions, generating positive reviews and feedback.
Point-blank digital targeting that led to higher leads than targeted and high conversions. 5,661 potential leads generated through optimised google search and display.
Creatively designed social media posts and powerful performance marketing that enabled higher leads and online orders.
DBS Bank’s DBS Treasures
To increase the brand affinity in the minds of the NRIs, a key TG of the bank, created #ComeHomeToIndia campaign led by a digital film and supported by ads, mailers and POS branding at branches.
Successful emotional connect with NRIs with a healthy upswing in NRI banking services.