Case Study

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An integrated campaign that made Fame the first Bayer (India) brand to cross a benchmark value.

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Crafted digital marketing strategies that helped brand connect with the rural audience. With direct communication, consistency, building a community through engaging posts like DYK videos, contests, festive posts, etc as our main strategies.

Mahadhan AV and their DYK videos garnered over 12K views organically and more over the period.


The Bayer Samadhan Campaign was an exemplary achievement for us. For the campaign, we created an educational and instructional digital platform by Bayer that aims to provide paddy farmers with expert advice for paddy cultivation, knowledge of new paddy cultivation practices and step-by-step solutions as per the crop. The major USP of this platform was that the farmers who chose this platform got comprehensive information on paddy farming on their smartphones anytime, anywhere and achieved massive overall impression of 229.3 Mn


The Bayer Soybean League campaign turned out to be a super successful campaign from the house of Eggfirst. We created a common platform for the farmers to land through our Performance campaign ads - a community page. We made our communication in the respective regional languages to penetrate better and reach the specific audience. Our efforts gave us the overall impression of 70Mn.