Is that a car or is it me? Well, car, bus or the metro train, it doesn’t make a difference until we make it look it a moving billboard. The best part of transit advertising is that it drives cognitive brand recall and also influences purchase decisions since it is a form of outdoor advertising working in a targeted geographic placement. The added bonus is ‘quick results’.
There is always someone in the bus who does not look at their phones these day! Your target audience can be reached in the most cost effective manner.
PS. If your ad goes viral, more people might start taking the bus. Less traffic on the road, more traffic on your website.
Be it taxis, autos or even Ola or Uber, there is always a demand for it. Well, that’s your cue. Get your ads out there and drive your sales faster than those drivers.
Be it inside the compartment or the whole outer, local trains and metros cater millions in a day. What’s better than giving them a brand recall or even better a lead generated by it.
“Running an Ad agency is fun. Of course, it comes with its share of tensions and deadlines but when you help solve clients’ problems, you feel like a winner. Especially Ad Agencies in Mumbai, a city that’s blessed with a range of public transport. The BEST and local trains are called as ‘Lifelines’ of this city and everybody is dependent on them, no matter what age group or section they belong to.”
What’s more important is that transit advertising costs less and get more eyeballs as more and more people travel to work or study, daily. The beauty of transit advertising is that your ad will get noticed, unlike TVC and radio ads, where you tend to change the channels; or newspaper ads, where you just flip the page.