Was that the postman? Well, some people really look forward to the post. Direct marketing is a proven outbound function that focuses on all sections on the sales funnel. When you personalise it, you get close to 40% response rate. Direct marketing is far from dead.
Receiving a physical mail is still a pretty amazing thing in the digital age. We know how hard it is to generate leads using outbound marketing. But when done right, outbound can fill up your sales funnel with quality leads. Not just leads, direct mail is also a strong method to boost your credibility with existing customers.
“Hello, is this lead generation.” Give your telemarketing a revamp. While telemarketing is a lengthy process in lead generation, if you know whom, when and what to offer your lead generation can go up by 28%.
Direct Marketing is very straightforward because most of these communications come in unannounced and so the attention span of your audience is short. It is so productive that the ROI it yields is up to 44 times for every rupee spent. We know how to make it conversational and informative, not just while putting it on the post but in E-mails as well, thanks to the digital era of marketing. Direct Marketing does not just help you sell, it helps you in research as well, like determining your target audience to customer feedbacks. We know how to keep those mails and telemarketing in sync with your digital marketing campaigns and drive your sales.