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Performance Campaigns

A Performance Marketing agency working with you to reach your business goals

Eggfirst provides expertise in measurable data-driven, and result-based performance marketing. Our comprehensive performance marketing strategy includes allocation of digital media spends across digital platforms such as Google, Facebook, LinkedIn, Programmatic buying, WhatsApp, IVR, outbound dialling, and more. Performance marketing is about paying for action, it pays to have a strong grasp on the various strategies most commonly used, and the actions most commonly measured. It’s no secret that it has become far more difficult to achieve measurable results with organic reach via social media networks. Social networks provide you clear metrics to measure KPIs such as clickthrough rate (CTR), cost per click (CPC), and your overall ROI. As is the case with all performance marketing efforts, we believe your starting point is to establish your objectives.

Reasonable objectives for social advertising include increasing:

  • Traffic
  • Engagement
  • Lead generation
  • Sales

Our Funnel approach to lead generation/ acquisition marketing, Lead generation across Google, Facebook, LinkedIn and other platforms makes our campaigns creative. Additional services like Google: Ad words, Google Display Network, Google affiliates, Google Keywords strategy and deployment, Landing Page creation, Keyword monitoring, ad extensions deployment, remarketing across platforms, Artificial Intelligence led Programmatic buying makes Eggfirst your go-to agency for performance optimization.

We build campaigns according to your requirements like:

  • Cost Per Impression (CPM): The amount an advertiser pays a publisher per one thousand times that their advertisement is shown.
  • Cost Per Click (CPC): The amount an advertiser pays only when their advertisement is clicked on.
  • Cost Per Sales (CPS): The amount an advertiser pays only when a sale is directly generated by an advertisement.
  • Cost Per Leads (CPL): The amount an advertiser pays when they receive a sign-up from an interested consumer as a direct result of their advertisement.
  • Cost Per Acquisition (CPA): The amount an advertiser pays when a specific action, such as a sale, a form completion, or a click, occurs.

Eggfirst is a performance marketing agency working with you to reach your business goals through a bouquet of 360-degree digital marketing services. Design a website, create an app, craft a performance marketing strategy or develop landing pages for generating leads. We can take care of everything under one roof to deliver ROI-based performance for your business.

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