Turning it around

Rat kitOne of the biggest reasons for losses in the Indian Retail Marketing sector is the unavoidable damage of goods while handling and transportation. However, if the new-age marketers have their way, companies will not only put an end to this problem soon, but also turn it into a profit making business.

Future Group is leading this innovation by planning to open stores where these damaged goods will be repaired and sold at a discounted rate. This is a perfect example of exploiting the Indian consumer’s psychology of ‘compromising on quality for cheap pricing’.

This will not only be profitable for the company but will also please the appetite of the Indian consumer.

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