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What’s in a name!

What’s in a name!

Picture this. The client is awaiting a certain mail from us. We, as usual, are on-the-dot and send him the mail well within the deadline. After a while, a frantic call greets us, “Hey, have you sent the email?” Puzzled, I check my sent mails. It shows that the mail was sent a couple of hours back. More puzzled, the client checks his inbox. Nothing. We mail him again. And again, nothing in his inbox.

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We check with our respective IT guys. “No problem,” says ours. The client tells his, “Hey, I’m not receiving any mails from Eggfirst. Could you please check?” And then a strange thing happens. Quite unexpectedly, the IT guy quips, “Our servers are all non-vegetarians and we believe the chicken came first!” And they burst out laughing. A Gem. Pure gem. Especially coming from somebody with a technology background!

“What’s in a name?” Shakespeare had once proclaimed. A lot, we say. The way our brand name – Eggfirst – connects with audiences across. Through and through. It communicates independently. Creates perceptions. And establishes a connect with people – one of golden rules of advertising. And equally importantly, at the core of it, the name conveys what we believe in: conviction pays. Don’t sit on the fence. Take a stance. Take a decision. Move on. Make things happen. Just do it! Fun isn’t it?

P.S.: I am sure the mail will reach them. I know it is Eggfirst.

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