BSV | Monsoon Snake Bite Awareness Campaign

The challenge was to make an urgent health message easy to understand, remember and act upon, particularly in rural communities where traditional beliefs and unsafe responses can delay medical treatment.

The communication also needed to connect with different audiences, including adults in villages and school children, without losing the urgency of the message.

The objective was to take snake bite awareness beyond information and make the right response clear: seek emergency medical care without delay.

Eggfirst developed a multi-touchpoint rural marketing campaign built around one consistent message. Instead of relying on a single awareness film or poster, the approach brought the communication into village communities and schools through familiar, participatory formats.

The strategy combined street plays, jingles, school activities, wall paintings and outreach to rural medical practitioners. Each touchpoint reinforced the same message while adapting it to its audience and environment.

The idea was to help people hear the message, participate in it, remember it and share it with others.