DeHaat’s starter lays the foundation for DeHaat’s farmer-first ecosystem by clearly defining its purpose, promise and positioning. The campaign establishes DeHaat as an enabler for new-age farming, simplifying access to inputs, knowledge and support. Through a strong brand framework, multilingual communication and digital outreach, the concept helps DeHaat connect deeply with its audience. It positions the brand as progressive yet grounded, empowering farmers with confidence, clarity and a strong starting point for sustainable growth.