DeHaat Starter: Visualising the Power of Progress

For farmers, adopting modern agricultural solutions can be challenging when products, technology and farming advice seem complicated or inaccessible.

DeHaat needed to simplify its agri-tech brand positioning and communicate the value of an integrated farming ecosystem in a way that felt trustworthy and relevant to farmers.

The challenge was to position DeHaat Starter as more than an agricultural input provider — as a partner offering access to the right resources, practical knowledge and support for better farming decisions.

The communication needed to make modern farming solutions easier to understand while establishing a distinctive identity for DeHaat Starter.

We built a farmer-first brand strategy to position DeHaat Starter as an accessible entry point to modern agriculture. The focus was to simplify the value of agri-tech solutions and connect them with farmers’ everyday needs, aspirations and growth opportunities. By combining brand positioning, celebrity endorsement featuring Pankaj Tripathi, and regional communication, we aimed to make the brand more approachable and memorable. The strategy centred on translating the benefits of DeHaat’s integrated agricultural ecosystem into clear, relatable messaging while using multilingual communication and digital outreach to engage farmers across diverse markets.