How Eggfirst turned Vim’s “Power of 100 Lemons” proposition into a high-impact retail branding campaign.
Vim was introducing a new brand message which is “Power of 100 Lemons.” The objective was to communicate this product proposition and build excitement across the retail ecosystem.
The campaign focused on bringing the message to life through retail visibility and engaging channel partners, ensuring the proposition stood out where purchase decisions happen.
A powerful product proposition needs more than words to stand out in a competitive retail environment. The challenge was to translate Vim’s “Power of 100 Lemons” message into distinctive, attention-grabbing retail communication.
With thousands of channel partners to reach, the campaign needed consistent branding across diverse retail outlets while making Vim’s proposition easy to notice and recognise.
The strategy centred on transforming Vim’s product proposition into a visible retail experience. Through a retail-focused campaign, the aim was to strengthen brand presence, encourage channel partner participation and reinforce the new brand message.
By using branded retail touchpoints and engaging campaign materials, the approach brought the proposition closer to the point of purchase and created a consistent brand experience across the retail network.
The campaign brought Vim’s “Power of 100 Lemons” proposition to life through a series of retail branding and visibility initiatives designed to strengthen brand presence at the point of purchase. Customised visibility kits and branded shop spaces helped make Vim more prominent across participating outlets, creating distinctive retail touchpoints that reinforced the product’s core message.
To extend the campaign’s visibility, special retail structures built around the “Sabse Tez” proposition added a visual dimension to the communication, while a dedicated Vim booklet supported consistent brand messaging. Together, these executions transformed retail spaces into engaging brand touchpoints, helping maintain a unified brand presence across the expanding channel partner network.
Results
At Eggfirst, we believe that a strong brand proposition deserves more than visibility — it deserves an experience that makes it memorable.
For Vim, the focus was on translating a product message into practical, retail-focused communication. Through customised branding, visibility solutions and coordinated execution, the campaign brought the proposition into the spaces where consumers encounter the brand.
“Power of 100 Lemons” became more than a message. It became a visible part of the retail experience.
Your brand already has something that makes it different. Let’s identify that distinction, shape a compelling proposition, and turn it into a story people remember.