Decoding Instagram Marketing

15 Nov 2022

Instagram is the second most accessed social media platform after Facebook. A Facebook subsidiary, Instagram is a photo-sharing network with over a billion active users monthly. Videos, imagery and illustrations are all an ideal content fit for this social media medium. To find new products, 60% of users go to Instagram. Brands are significantly planning to increase their budget for Instagram marketing through social media agencies.

Why is Instagram marketing important?

Instagram has the upper hand from its visual-first social medium that is a core advantage for the network. If the products or services you are offering can profit from visual enticement and design style, Instagram is a great choice to promote your content.

Posts – Managing your profile

The most customary post on Instagram is an Image post. While sharing images on Instagram, make sure that your feed is varied and not all the same. Variation in posting style presents a good impression on your followers. It also shows that your brand and profile are diverse. Instagram users come to see genuine posts on their feed, not just blatant advertisements.

Instagram users like watching unedited honest bits as well. So make to capture your company culture and take lifestyles shots and also behind-the-scenes videos/photos. Reposts, Educational posts, Influencer posts, Motivational posts, Newjacking(Trending Holiday Posts) are some types of trending posts on Instagram.

Instagram lets you upload videos as well but within a minute.

Generally used for reference events, conferences, pop culture, entertainment, or reoccurring themes Hashtags have taken over the internet. Hashtags are a great way to make your content more visible. Hashtags refer to keywords or keyword phrases spelt without spaces and prefaced with a pound (#) sign.

Clicking a professional headshot to keep it as your profile picture on LinkedIn will give a professional vibe to your persona since your face will be the first thing to be noticed.

Instagram Stories and Highlights

Instagram Stories let users post at a high frequency without posting excessively or obstructing their main feed. Instagram Stories disappears after 24 hours, like your Snapchat stories. Users can post candid and more organic content on their stories, usually images and videos.

Using funky stickers, Giphy, Location stickers, Emoji Sliders, Time, Temperature etc. improve the appearance of your stories. Instagram Stories can be full of engagement with Poll stickers and Ask Me Something stickers. One can also mention other users in their stories to acknowledge their work or presence.

Story Highlights are another brilliant way to keep your followers in the loop of your story. The Story highlights panel appears on the top of your profile and is almost an extension of your bio.

The informative details of your brand, such as reviews, FAQs etc. can be put on highlights. Putting up the best of your stories in the highlights section is an effective way to showcase products, services, promotions. Most businesses use Story Highlights to post their current promotions, business hours, or sales, shop location information or team member, behind-the-scenes video, and more.

Maintain An Active Presence

This tip can help you break through the sea of users, helping to create an identity and retain an image. The more you post, the higher your chances of being noticed in your networking circle.

IGTV – Instagram TV

Instagram TV, or IGTV, is Instagram’s latest video feature. Users can post or play IGTV videos through the Instagram app or the standalone IGTV app, the videos are available to view in a long-form vertical format. The classic IGTV content consists of motivational talk videos, cooking videos, interviews with celebrities, product reviews, and tutorials etc.

To start posting IGTV videos, download the IGTV app, create a channel, and upload a video from 15 seconds to 10 minutes in length. The accounts which are verified can run their videos for up to an hour-long.


Contrasting to Stories, Reels are a permanent 15-60 second video feature that enables users to create content that appears on the user profile, followers feed, and even on the ‘Explore’ tab (if you have a public account).

Instagram Reels can highly promote your social media marketing and assist you to expand your reach. By using popular music or audio, effects, or following the trending Reels can help you boost social media. Instagram Marketing helps to boost your brand

Timing Matters

Instagram is no more just any other photo-sharing app. With over a billion monthly active users which makes the most immersive social media network. Instagram knows the worth of top-quality content and allows you to expand your company’s visual identity. Most Instagram statistics convey that the platform delivers exciting innovations and technologies to its highly engaged users, influencers, agencies, businesses, and brands.