On the occasion of International Women’s Day, Eggfirst touched upon the discriminatory phrase “Chudiyaan pehenle.” stereotype of bangles perceived as a sign of weakness. The aim was to break this perception. But how did we do it?
We asked everyone to send us pictures of them with bangles worn on their wrist. What did we do with their pictures? We used these pictures as a part of our Women’s Day campaign on social media platforms. We urged everyone to play their part in breaking this perception and show the world that bangles are not a sign of weakness but they’re a #SignOfStrength