The agency appointments came after months long multi agency creative digital and media pitch, which was won by Eggfirst advertising and digital agency. In a recent development, Rite Bite has appointed Eggfirst advertising and digital agency as their creative and digital agency. On appointing Eggfirst, Harish Kulkarni, Brand Manager, Rite Bite(Naturell India Private Limited), says “ We are delighted to have Eggfirst on board. We met multiple advertising agencies and while all of them had their own strengths, we were impressed by Eggfirst’s holistic thinking. At Rite Bite, it is our endeavour to remain at the cutting edge of digital marketing through innovative use of the medium. We are successfully driving the digital agenda on our brand, which is, to continuously engage with our target audience creatively. As we continue forward to our digital journey, we are happy to sign up with Eggfirst as our digital creative partner. We believe that their strategic and creative capabilities are a good compliment to our digital agenda and we look forward to creating exciting outputs that will resonate strongly with today’s updated digital consumer.