To drive awareness and differentiation for DeHaat Starter Mycorrhiza Fertiliser, a high-impact digital video commercial (DVC) powered by CGI storytelling was created. Anchored by the tagline ‘Majboot jade, upaj bade’, the campaign effectively communicates the product’s core promise: stronger roots leading to higher yield. The use of CGI elevated production value while ensuring mass appeal, helping DeHaat cut through category clutter and build strong recall among farmers.