Amitabh bachchan is promoting a Icon Steel brand by taking the TMT Bar

Case Study of Icon Steel


By partnering with Eggfirst. Icon Steel carried out the ‘India Ka Icon’ campaign featuring the legendary Amitabh Bachchan; this made Mr. Bachchan an icon for the brand. This involved use of various TV, print, outdoor and digital mediums such as an engaging TVC and savvy mainstream and online media management. In addition, the use of Amitabh Bachchan as the face of the campaign underscored the determination of Icon Steel to become a brand name in the sector.


The campaign has been successful, and the brand TVC along with media management have achieved immense exposure on mainstream and digital platforms respectively. The digital, particularly Amitabh Bachchan TVC, exceeds 10 Million views, showing great digital engagement online. The company’s success goes on to impact and improve the brand perception of Icon Steel and highlights an influential marketing policy of the organization in one of the toughest industries – steel production.

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